Strategic Management: Theory and Application
By Unknown Author.
Description
Strategic Management: Theory and Application is an undergraduate student-focused text which provides an emphasis on skills development. The features provided throughout the book promote the development of critical thinking, analytical rigor and creativity skills. The text is structured to include a variety of learning features including real-life applications, four running cases, what can go wrong boxes, theoretical debates, using evidence, creative strategising, end-of-chapter cases and longer cases. These place emphasis on realism through recent, illustrative examples of what can go wrong...
ISBN(s)
0199216460, 9780199216468
